A recent survey from goo Research, reported on by japan.internet.com, into internet foodstuff delivery services, implying in Japanese ingredients more than finished product, I think, or in other words, general groceries as in the headline.
Demographics
Between the 6th and 8th of February 2012 1,108 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.2% in their teens, 18.1% in their twenties, 21.5% in their thirties, 16.6% in their forties, 15.5% in their fifties, and 12.2% aged sixty or older.
It must be because I live in a posh block of flats as there?s definitely more than just 4.5% of the residents who regularly get home delivery from the Co-op. The wife occasionally shops for food online, but I don?t think a bag of rice once a month really counts as home delivery groceries.
Research results
Q1: How often do you shop online for home delivery groceries? (Sample size=1,108)
| Regularly (to SQ) | 4.5% |
| Sometimes (to SQ) | 14.4% |
| Have in the past, but not now | 21.1% |
| Never | 60.0% |
Q1SQ: Which home delivery grocery service do you use? (Sample size=209, multiple answer)
| ? | Votes | Percentage |
| Online store at Rakuten or other virtual mall | 90 | 43.1% |
| Online version of a bricks and mortar supermarket | 67 | 32.1% |
| Co-operative online store | 65 | 31.1% |
| Other corporate-run net store | 46 | 22.0% |
| Other | 4 | 1.9% |
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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/KvFQvxDzzcA/
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