Author:??Sharon Tate?
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Company:??The Diamonds
Website:??www.ibourl.com/etr
Article Tag(s):??sales,training,sales training,salesman,stress,infomercial,traffic generation,generate traffic,busine
The Seriousness of Sales Training
Training is a critical part of any industry. There are always new technologies, products, processes and opportunities coming on the scene, so everyone needs to be trained on the best way to leverage these for the benefit of our groups. You can?t underestimate the value that a good sales training program can bring to your business.
There are several types of training. There are events sponsored by associations, training companies, industry vendors, publications, providers, and so on. They can have different goals, agendas and structure and be anything from one or two hour sessions to a multi-day intensive workshop, meeting or summit.
Since these can vary widely , I wanted to share my thoughts and revelations about a few of these offerings. You have to judge your needs and expectancies in order to define if your time is well spent at the prepared session. A vendor-sponsored event can offer general information and might come along with product info, as well , about the sponsoring company?s offerings. Vendors have a vested interest in your success. What you may want to avoid, though, is an obvious infomercial that is 90% commercial and 10% information.
When it comes to sponsor-hosted events, you need to dig into what?s driving the sponsors to host the event, so that you can enter into it with your eyes open and with practical expectations of what you?ll achieve.
Five Things You Must Consider when Deciding to Attend a Training Event
1. Who is sponsoring or arranging the event? Is it a vendor or is it a consultant or tutor?
2. What are the instructor?s testimonials and experience level?
3. Why are they hosting the training event?
4. What is the cost of the event? (registration, travel and hotel expense)
5. Do they offer testimonials from past attendees?
Now let?s look at these items:
Who is sponsoring the event?
For vendor-sponsored events, the dimensions of the seller and their resources will often determine the quality of the event. Most vendors desire their customers to achieve success in business so their goal is to add value at these events. Vendors customarily take a proactive approach to training their dealers to ensure retention.
Who is the speaker or instructor?
Is it someone from our industry with a solid past history of success? Anyone can read from a PowerPoint display, but what you truly want to go looking for is street credibility. Do they walk the talk?
Figure out why they?re hosting the event. Are they trying to keep their current patrons content and successful? If it is a consultant or coach, is it a free event to promote other services and goods or are they making money from the event? Remember, you get what you pay for. So , when you attend a ?Free? workshop, be sure you get something out of it but don?t expect to learn the ?secret formula? that turns you into a super sales ninja.
Then investigate what your wishes are for training. If you?re attempting to find some basic ideas, some direction, and best practices, then financed or free workshops might be the right kind of location for you. However if you need a major programme to make big enhancements your Web sales, for instance, then you might require something all-encompassing.
Testimonials are also vital, whether or not you are attending for free or are budgeting $10,000 for an event. Your time is worth something so find out what others have said about these events. Ask for testimonials, or see if there are video testimonials available, or at a minimum references you can contact about past events.
Look for all of the quality training it?s easy to get, and then act on what you learn. As in football, the coach can show you the play, but if you don?t run the play you will not achieve your goal.
Source: http://www.homebizblogs.com/2011/10/the-seriousness-of-sales-training/
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