Psychology used in marketing now, evoke, this is a term with! What exactly is meant by the term psychological marketing? It is a question of attitude of the researcher! We are the various aspects of IT:
Psychological marketing ? psychology Reverse Psychology is a technique that promote the defense of the faith or conduct that is contrary to the desired too, with the hope that this approach to make the subject matter of persuasion, what truly desired: the opposite of this proposed . This technique is based on the psychological phenomenon of reactance, in which a person has a negative emotional reaction in response to talk about, and so choose the option that is recommended against. Or simply ? if you tell a child who can not do absolutely anything ? it means, and is absolutely without a doubt! Perhaps we will never really grow up to be!
How often do we see advertisements, whether online or on TV or in magazines and newspapers offline media ? say something like ? ?You do not want to read this? ? if you now! Or think of themselves as not the brightest and get a title for the ad that ?the only really intelligent people should read this and you are there but no one says you know, if you?re smart or do not go -!? This product is only for the privileged few ? not here ?and you do so, even if you do not want anything that will reverse psychology offered in the game -. what you are told you can not have ? do you want out of luck wording here ? the art of psychological marketing!
Psychological marketing ? the art of color, it is no coincidence that the big players in the big company advertising departments with large budgets have! Everyone wants their consumption in a way that no one else does not get to. How to achieve this, if people do not really like selling? This is where the psychological marketing with a splash of color ? the choice of the color of rivets your attention on the nervous system and neurotransmitters in the brain sends endorphins, serotonin, etc. released ? the hormone of happiness. Basically, the effect that you feel comfortable and then you! If just looking at the announcement of the product / service that makes you feel good ? you feel as if you buy it! I need it! Artists and interior designers have long understood how color can have a dramatic effect on moods, feelings and emotions. This is a powerful communication tool and can be used to report the action to affect mood and cause to be physiological reactions.
Here is a list of colors and their significance in terms of activity ? through the eyes of North American culture:
Consider the importance of the following colors when used in psychological marketing:
White: Pure. Clean. Young. There?s a neutral color, the purity in fashion and sterilization in the medical profession bring with them.
Black: Power. Elegant. Secret. The color black can target your high-end market or be used in the marketing of young people, to add mystery to your image.
Red: passion. The excitement. Danger. Red is the color of attention, which increases the blood pressure and heart rate. Use red to inject excitement you in your brand.
Orange: Vibrant. Energy. Play. Add some fun to your business if you want to create an entertaining experience for your customers.
Yellow: Happy. Warming. To draw attention. Yellow can be an attractor for your business with a sense of relaxation.
Green: Natural. Health. Abundant. To choose to create a calming effect or growth image green. Go Green Go
Purple: Royalty. Wise. Celebration. Maybe add some purple tones to your look for your company to premium services.
Blue: Loyal. Quiet. Trustworthy. Blue is the most popular color neutral and globally. A safe choice for a building company loyalty. As the most used color for healing the body.
Therefore, companies compete for your business or dollars, to recognize this and use these colors accordingly. As powerful as when your eyes first, that the tissue of the central system will be stimulated!
Psychological marketing ? Reciprocity If I give you something that you could give me something ? or is the general rule, if you are a kind of greedy person! If I give you a free trial of a new skin care product, for example, then you are more likely to feel obligated to buy. Another example is with direct mail: the organization of disabled veterans of America sends requests for money every year to do so many charities ? World Wildlife Fund, etc., sending base does not generate only 18 percent response, but if he without address labels or Custom Christmas Cards adds, if it?s that time of year, it improved by 35 percent. In the negotiations for this principle is at work. If I concede something, retreat to a lower demand, then you are more likely something to give me something of my own. So, starting with the question, have a higher price, you can make concessions and reach the psychological desire to exchange. Similar to the traditional barter, if you want. everything is in marketing psychology in general, the upper end of the Company or the Egyptian Bazaar!
Psychological Marketing ? Article rarity value is always desirable to us because they are less available. For this reason, trumpet marketer of natural one-of-a-kind product or service. ?Limited Time? offer. Shortage can be turned to your advantage. The fact that the customer ?We were informed that there be a shortage of cheese? is to increase jobs, ?Telling customers.? We have an exclusive source who told us that there be a shortage of cheese will ?continue to increase orders. The more the appearance of scarcity, more desire to act quickly before it?s too late.
How many of us go, Wild at Christmas ? shopping tons of food, we do not really need or even want, because it is the time of the year, and we are conditioned to believe that everything is going to be for exhaust and stores Weeks are closed? I?m sure if I could see the sea of hands up, and nods, it would be great! It is the psychological marketing of all this ? unfortunately, it starts earlier every year now!
Psychological Marketing ? Preview I hope the above has given you an idea of what happens ?behind the scenes, magazines, newspapers, Internet marketing, direct marketing, flyers for a dependent, etc. Mailbox chosen words ? the picture or the image shown ? Product and emotion they want to generate is used to the color they choose carefully crafted to feed your psychology Food for thought next time you are looking to make a purchase.!
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