Samsung gets exclusive access to new Android ITV Player app until August 31st

While we've seen broadcasters and other content providers launch smart TV apps with only one manufacturer, ITV's decided to give Samsung rare exclusive Android access to its ITV Player. The Korean outfit announced it would get the refreshed app all to itself until August 31st, meaning Brits who use the previous, Android-agnostic ITV Player will have to forego the new version until that time. The update now includes landscape navigation support for smartphones and tablets, along with 3G/4G streaming, improved video playback and support for older versions of Android. ITV says it's offering the app exclusively to Samsung "for an initial period while we endeavor to optimize and improve the experience before releasing to other device manufacturers." Oddly enough, Samsung didn't mention that beta-testing aspect in its own PR, which is right after the break.

Filed under: Cellphones, Tablets, HD, Mobile, Samsung

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Source: ITV Player (Google Play)

Source: http://www.engadget.com/2013/05/09/samsung-itv-player-android-app-exclusive/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

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